Why Use a Realtor to Sell your Home? - Real Estate Juan Cano
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Selling a home can be an intimidating task. You might wonder why use a realtor to sell your home when you can do it on your own at a fraction of the cost.

Even though you are somewhat familiar with the benefits of using a realtor, you may decide to ignore them to cut costs.

There are thousands of stories online from people who decided to sell their homes themselves, and one might think that realtors are unnecessary, but there’s a reason they were able to sell their homes!

The biggest thing is going into it with at least some knowledge of how things work. Sure, you could save a buck or two by attempting to sell your home yourself. Still, a good realtor brings tons of value to the table.

This is why many people decide to go this route. Including their well-honed negotiation skills and an entire team with specialized skill sets in cleaning, staging, public relations, and finance.

Thinking of selling your home on your own?


Hold on; the following post discusses the many reasons why you should use a realtor to sell your home and how they can help you at every stage of the frightening selling process: 

Benefits of using a realtor: 

Certified professionals

Real estate agents must undergo pre-licensing training, submit an application, and then take the final exam to become certified. 

Also, a real estate sale does not only involve the real estate agent. It involves having someone who knows the business and can recommend attorneys, tax accountants, inspectors, and contractors.

This is definitely a plus while selling a house and will take a lot of stress off your shoulders. If you’re thinking of selling your house, it will only benefit you to consider a certified professional to guide you through the process.

Objective support

Sellers (homeowners) don’t usually like the sense of urgency that comes alongside selling a home to buy another one. Buyers and their realtors will often pressure sellers to get an outcome, but staying calm is key to ensuring you get the best price for your home.

And this is where experienced real estate agents can help. 

Having a realtor helps you stay out of the trenches in your home-selling effort. Agents can assist you with preparing your house for sale, avoid overpricing errors, negotiate a quality purchase offer, or counter low offers.

It’s also helpful to have an agent follow up on any deadlines you have set.

As a seller, you also want to be more available to take calls from interested buyers. Doing so is one way of letting them know you’re interested in moving forward.

Since the realtor’s job is to follow up, they’ll never appear over-eager and desperate—unless they’ve misjudged their client’s willingness to compromise.

Extensive exposure 

Some people believe you can list your house online and wait for buyers to come to you. That’s true if you have a network of passive homebuyers who don’t mind taking up all the legwork.

One of the simplest ways to sell your property faster and possibly for a better price is by enlisting an experienced Realtor. Yes, it’s possible to list your home on Zillow, Redfin, Craigslist, and even the MLS that agents use – but without the guidance of an experienced realtor, it’s challenging to get the results you desire.

Doctors take care of your health, engineers build our amazing infrastructure, artists make the music we love -and make our showers better- and real estate agents are here to sell your home.

It’s all about numbers when it comes down to selling houses in most major markets. With so much competition while seeing so few results when trying just randomly approaching customers in most cases results in a lot more frustration than success.

Working with a real estate agent who has built up relationships with buyers is the best way to take advantage of as extensive a network as possible.

Better negotiation skills

They have better negotiation skills than you, which is another reason why you should use realtors to sell your home. Even if you have overall home sales experience, it doesn’t mean you’ve developed specialized negotiating skills regarding the nitty-gritty particulars of a specific situation.

A buyers’ agent is usually on their client’s side and will advocate for them in these situations, which means they’ll want a deal that might not work out as well for you if negotiating directly with the seller.

They’ll also know about certain “games” or “turn-offs,” as we like to call them.

It could influence the negotiation process and help their client come out on top each time by warning them about any problems that could arise. This means more money going into their pocket than yours — unless they’re coming along with you!

Effective property marketing 

Communication is one of the most common obstacles in estate transactions. It is vital to ensure that everyone knows where they stand and what they can expect. 

Not every buyer is attracted to your house the same way. Most homes are sold to home buyers who will occupy the property.

However, the same home could be worth more to a developer trying to combine several properties and build something bigger. On the other side, there could also be investors in case your house needs some work. Therefore, planning a strategy to target a specific type of customer is crucial. 

Most (82%) of real-estate sales are made by referrals, personal contacts, or repeat customers. Modern realtors devise a comprehensive marketing plan for your property.

Marketing exposes your property to the public and to other real estate agents through an MLS system and so on. The agent will also know when, where, and how to advertise – which medium will work best for your home and your market and which features are most likely to attract buyers who could potentially become your clients.

Legal expertise

When selling your property, you must get the process right. It can be overwhelming for many of you since much paperwork is involved. One of the most pertinent things to consider is whether or not you’re doing the seller’s disclosure properly.

As the seller of real estate, people are legally required to disclose facts that pertain to certain aspects. For example, how safe a neighborhood is or whether they’ve done any renovations that may make the property stand out differently from others in its area. 

Unless you’re a real estate or legal expert, you probably don’t know as much about state and federal laws about disclosure as your agent does.

Realtors have professional errors and omissions insurance to protect their clients and themselves, so if an agent has failed to give you full disclosure on a property, you’ll be able to seek recourse through them instead of suing the seller personally.

Years of experience

Even though years mean nothing, having the knowledge that comes with experience is crucial. A real estate agent should have plenty of knowledge about the real estate industry compared to other professionals that focus on something else.

The real estate industry requires real estate agents to have licenses to practice the profession. This by itself helps show the experience of the real estate agent.

To understand why to use a realtor to sell your home, you must consider how their experience can benefit you. They know many things, from regulations to little details such as where to look for buyers. It is what they do, so it is wise to entrust the pros in this case.


When thinking of selling your house, you might think it’s as easy as pie, but it isn’t effortless. There are many answers to why use a realtor to sell your home.

There are too many benefits of using a realtor, from effective negotiations to fielding interested buyers. You may even be able to list and sell your home faster, which is all that matters in the end.

[Related Article: 10 Questions You Should Ask Any Realtor When Selling Your Home]

We are here to help you with this process from beginning to end.

At Real Estate Juan C, we want to ensure you sell your property in your desired timeframe and at the closest price you wish. Reach out to us today to start the process!

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6 thoughts on “Why Use a Realtor to Sell your Home?”

  1. Angelika Rather

    Good post. I certainly love this website. Definitely important when thinking of selling your home. Thanks!

  2. Stephanie Arriola

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Comments are closed.

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